Here are a few excerpts from another helpful HBR article:
... the reasons more ideas from open innovation aren’t being adopted are political and cultural, not technical. Multiple gatekeepers, skepticism regarding anything “not invented here,” and turf wars all hold back adoption.
iI addition to having good ideas, those design agencies whose concepts were successfully implemented had a more flexible approach to all stages of the development process.
Successful designers took five strategic actions to cultivate flexibility and trust. … not to drive efficiency but to create consensus:
- Create a multi-layered network
- Foster equal ownership
- Establish interim milestones
- Build an open business case
- Prototype early